- Echinacea purpurea – Echinacea purpurea (L.) Moench. – Family: Asteraceae. – Other Names: Purple coneflower; echinacée, rudbeckie poupre (French); Purpur-Sonnenhut (German); rudbeckvi rossa, echinacea (Italian). – Description: Purple coneflower is a perennial herb of up to 1 in in height, with erect, much-branched stems and broad, bristly-hairy leaves. Attractive, large, purple flower heads are borne on relatively short stalks. In E. purpurea, the flowering stalks are much shorter than th
